Hello!

I’m Viktorija, a graphic and digital designer based in Geneva.

I’m drawn to variety in design. A campaign, a website, a brochure, a presentation, a social post, a brand system. They all have their own purpose, but they work best when the idea behind them is clear.

That’s the part I enjoy most: making things click into place. Sometimes that means creating something expressive and editorial. Sometimes it means making a layout so clear that nobody has to think twice about where to look or what to do next. I care about the details, but I try not to design for the details alone. The end goal always matters.

Over the past ten years, I’ve worked across in-house and agency environments in Geneva, London and Dubai. That mix has made me adaptable, calm under pressure and comfortable moving between different types of projects, teams and timelines.

I’m naturally curious, I ask a lot of questions, and I’m a good listener, which probably explains why collaboration is such an important part of how I work. I enjoy being part of teams where ideas are discussed openly, priorities are clear, and people care about making the work better together.

Outside of design, I’m happiest exploring, whether that’s a local hike, a kitesurfing trip, a new city, or simply time outdoors. I like the reset that comes from movement, fresh air and discovering something I didn’t expect.