VX Studio
Brand identity case study
Role: Brand identity · Art direction · Print · Digital
Deliverables: Identity · Stationery · Environmental graphics · Portfolio · Website
VX Studio is a Dubai-based architecture and development practice working across residential, commercial and hospitality projects. I developed a new visual identity to give the studio a distinctive and confident presence in a competitive market.
The challenge
The studio and its architectural projects
The brief was to create a simple yet distinctive identity that would work across print, digital and the built environment. The client wanted a typographic logo based on the VX name, without a separate symbol, that would remain recognisable at different scales — from stationery to architectural signage.
Developing the identity
Logo exploration and development
During my first visit to the studio, I was inspired by the architectural drawings and the way individual lines come together to form buildings and structures. This became the starting point for the logo exploration, using simple geometric forms to build the VX letterforms.
I tested the early concepts across applications such as stationery and signage to see how the identity would work beyond the logo itself.
Bringing the identity into the space
Office signage and environmental graphics
The identity extended beyond print into VX Studio's physical workspace. The logo was installed as office signage, while the geometric visual language was incorporated into environmental graphics.
Building the brand system
Print and editorial applications
I developed the identity across stationery, presentation materials and architectural portfolio publications. The challenge was to maintain a consistent visual language while allowing the studio's detailed architectural imagery to remain the focus.
Extending the brand online
Original website design
I also designed the studio's website, working closely with the client to organise the content and showcase its architectural portfolio. The website used an editable content management system, allowing the team to add and update projects independently.
