Web Design & Digital Experiences
The Real Word
An editorial-led platform designed to inspire, engage, and convert
A redesign of Trafalgar’s travel blog, transforming an outdated platform into an image-led, content-first experience built to inspire exploration and ultimately guide users towards booking a tour. The new design introduces clear hierarchy across homepage, category, and article templates, supported by intuitive navigation, search with suggested categories, and recommended reads to encourage deeper engagement.
Article layouts balance immersive storytelling with strategic product placements and newsletter sign-up moments, supporting business goals without disrupting trust. Fully optimised for mobile, the flexible template system was designed to scale across short and long-form content, supporting long-term editorial growth.
Homepage
Destination category
Article page
Mobile
About us page
Luxury Gold
Editorial Travel Blog Redesign
The Luxury Gold travel blog was redesigned to deliver a premium, editorial experience that inspires exploration while supporting the brand’s commercial goals. With a magazine-style layout, immersive imagery, and considered typography, the platform elevates storytelling without compromising clarity or usability across desktop and mobile.
Content is structured to keep readers engaged through flexible templates for short and long-form articles, curated related reads, and subtle yet strategic tour placements. The result is a seamless journey from inspiration to booking—supporting business objectives while preserving trust, elegance, and long-term editorial growth.
Homepage
Article page
Mobile
Vue cinemas
Conferences & Events Website
The Vue Conferences & Events website was redesigned to visually and structurally align with the main Vue Cinemas brand, creating a cohesive experience across the ecosystem. Working within an established design system, the project focused on extending Vue’s core visual language while adapting it to the specific needs of conferences, corporate hire, and private events.
A key challenge was simplifying complex content and multiple service categories. Strategic navigation, clear hierarchy, and defined pathways were introduced to help users quickly find venues, services, and booking information—supporting both brand recognition and usability without compromising the integrity of Vue’s existing identity.
Navigation overview
Events page
Venues page
